Press Releases

POET TV ad series wins ‘Best of Show’ at Region NAMA awards banquet


TV spots, website design move on to compete for national honors


Tuesday, January 18, 2011


POET TV ads

3 Advertising

National Agri-Marketing Association

POET’s national TV advertising campaign was honored Friday with first place honors for “Television Ad Series” and “Best in Show” by the National Agri-Marketing Association at their Region II banquet in Kansas City.

The campaign includes three ads, each representing a different aspect of ethanol production. A farmer, a scientist and a plant manager recite free-verse poetry explaining their role in helping solve the nation's fuel crisis. The ads can be seen on POET’s website.

The campaign ran on Fox News, MSNBC, CNBC, NBC, CNN and HLN. They were designed by 3 Advertising out of Albuquerque, N.M. Director was Philip Andelman, and Director of Photography was John Perez.

“It was time to bring ethanol’s message to the national stage, and it’s an honor to have that effort recognized by NAMA with this prestigious award,” POET Senior Vice President of Communications Greg Breukelman said. “3 Advertising’s work highlighted not only the economic and technological aspects of ethanol production, but the emotional aspects as well. And they did it all while staying true to POET’s identity.”

Additionally, POET’s website, www.poet.com, which was also designed by 3 Advertising, won first place in the Internet Website category.

The submissions now advance to the Best of NAMA National Awards in Kansas City in April.

About POET
POET, the largest ethanol producer in the world, is a leader in biorefining through its efficient, vertically integrated approach to production. The 23-year-old company has a production capacity of more than 1.7 billion gallons of ethanol and 9 billion pounds of high-protein animal feed annually from 27 production facilities nationwide. POET also operates a pilot-scale cellulosic ethanol plant, which uses corn cobs and light stover as feedstock, and will commercialize the process in Emmetsburg, Iowa. For more information, visit http://www.poet.com.

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